Monday, July 28, 2014

Weird Al Yankovic really is a genius...and in more ways than just video parody's.  He has been able to market himself and stay relevant since 1979.  Marketing genius?  Definately.  And he was able to do most of this without the use of social media.  Now that he has social media available he's taken that over too.  His 14th album released on July 15th. To promote it, Weird Al launched an #8videos8days project, releasing one music video per day for eight days straight, each on a different content partner’s website. <<<  There's the genius. 

http://marketingland.com/weird-al-yankovic-social-media-case-study-91975